manage your content (cms)

These days is takes more than simply having a website to generate online business.  Your website needs to be kept fresh and up-to-date.  To do this efficiently you need a Content Management System (CMS).

A Content Management System is a system that allows you to log into your website and make changes. This way you can ensure it remains current. Not only does this look good for your business, it also helps with search engine rankings as many search engines favour sites that are routinely updated.

So what would you update on your site?  There are practical business needs, (such as changes in your contact details), but here is a list of things you could also use to grow your website content over time.  This will help both the search engines and your marketing.

  • News Articles
  • FAQ (Frequently Asked Questions)
  • Testimonials
  • Specials or Promotions
  • Blogs about your business/market
  • Extra detail about products and services
  • Technical Specifications
  • Helpful Hints
When it comes to Content Management Systems (CMS), Martian only uses 2: WordPress and Adobe Business Catalyst!

WordPress is a FREE CMS service so there is no additional cost to having access to the management tools it offers.  It is a very popular and easy-to-use system and it is estimated that up to 5% of ALL websites worldwide now use the WordPress platform.  
WordPress is a great option for those wanting a small to medium sized site that requires few custom built features.

Business Catalyst is also an easy-to-use system but it is far more advanced than WordPress and offers a lot of clever tools to allow developers to tailor a website to their clients needs.  Due to the clever engineering of the system, a lot of the customised features can be developed a lot faster than conventional means which allows a website to be built quickly and more affordably than many other custom platforms.
Business Catalyst is a great platform for the medium sized business who is dedicated to growing their online presence.

To learn more about these CMS options, please contact me.

Ask about our Multi-Job Discounts

The more you get, the more you save!

If you are in the market for a re-brand of your website, logo, stationery or more, get it all done at once at Martian to receive a multi-job discount!  Conditions apply.