martian blog


Website Cowboys - What to watch out for!

Martian Design - Friday, January 18, 2013

Unfortunately, like most industries, there are web businesses out there that prey on customer ignorance.  By contacting potential clients and bamboozling them with techno-jargon and awing them with fantastic promises they manage lure them into parting with large sums of money for nothing in return.

I'm often contacted by upset business owners who have been stung by these sorts of con-men.  Some spend insanely large amounts of money for absolutely no result.  Here are a few things to look out for:

1. INSTANTLY INCREASE YOUR SALES!
Be wary of any web company that promises to deliver a fantastic increase in sales just because they pop a couple of pages online for you.  The internet is massive.  A tiny site that is not correctly managed or does not contain anything of interest to search engines will yield poor results and therefore be a poor investment.  Sales is about more than just a website.  It depends on your marketing, your business strategy, your product and your market place.  

2. GET TOP SEARCH ENGINE RANKINGS!
Watch out for companies that promise amazing Google rankings if you pay them ongoing fees.  There are only 10 slots on the first page of Google and chances are your competition is trying the same thing!  So be prepared for a battle or disappointment.  
It is much better to approach the subject of search engine rankings with a more realistic expectation especially if you have a business with a lot of competitors in a flooded market.  Aim instead for multiple hits.  Widen your keyword base so you increase your chances.  Ensure you have quality content on your site so when you do get a hit you have a high chance of a sale.
Also, if you want good rankings on search engines there are tools and techniques freely available for you to use.

3. GET A SITE FOR ONLY "INSERT LUDICROUSLY LOW DOLLAR AMOUNT HERE"
While the cost of website development has come down a lot in recent years due to advancements in developer tools and services, a website still takes time to build correctly. And time is money.  If someone is offering a website for an insanely low cost they are likely:
  • cutting corners
  • building it to a poor standard
  • using cheap software
  • stealing stock images
  • are inexperienced and unskilled
Any one of these reasons will result in a poorly performing website that is a bad investment.  In the case of stolen images you could even end up paying a fine that is more than the cost of a well built website!