martian blog


Websites - Tools, not Magic Wands!

Martian Design - Friday, November 23, 2012

Simply building a website is not going to magically entice new customers to your business. Like any tool, a website has to be used correctly in order to have any value. I believe education is important so I always make sure my customers understand what is involved, how it works and what to expect. That way they can use their website as a successful marketing tool.  

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Email Marketing - If you're not doing it, you should be!

Martian Design - Tuesday, November 06, 2012

You don’t know where your next job will come from and while you should always strive to gain new clients the ones you have are a potential goldmine of repeat sales. But, you need to remind them that you appreciate their business and that you would like to do even more with them. 

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Say NO to "Spec Work"!

Martian Design - Friday, October 26, 2012

Ah, spec work.  The bane of all designers.  "Spec Work" is work that is requested by a client when they only intend to pay for the work if they choose to accept it.  Or worse, they accept the work as some sort of audition on the designers part and use it without paying for it. 

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New Logo? Things to consider

Martian Design - Thursday, September 27, 2012

A lot of people think that designers push the magic logo button on the computer and a new logo is instantly created.

Well it's actually a lot more involved than that. 

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